Strategic management is based on the strategic thinking of the manager. The strategic vision of the prospects is best formed on the basis of the ability to use any situation in the best way to achieve the intended goals.
In practice, strategic management requires a manager to be able to logically align his actions in the form of a strategic matrix, which is required to explore and make sense of prospects. It is called a matrix because it represents the entire spectrum of goals, opportunities, contingencies, necessary conditions, direct and indirect influences, and distant consequences.
The main directions in which the strategy is implemented are as follows:
- innovation and investment
- market share growth
- achievement of satisfaction of employees and teams
- gaining profit mainly through the turnover of intangible assets
- preventing the crisis by increasing the stability of the economic system even in conditions of growing uncertainty and personnel errors.
The main management strategies include
marketing
personnel
innovation strategies.
Marketing strategies are developed to grow market share.
Personnel strategies help get closer to other important goals – achieving job satisfaction for each employee and the workforce.
Innovation strategies aim to increase productivity and product quality through periodic обновлений Innovation strategies come in revolutionary, pioneering, modification, and imitation.
Tactical management is concerned with maximizing the market value of a real estate portfolio and minimizing the costs of building and holding it. In other words, tactical management reflects the financial side of real estate and allows us to talk about management as a change in the value of the portfolio.
The value of a real estate portfolio is the monetary expression of its consumer utility.
Tactical real estate management is the management of assets belonging to one owner or another. In practice, asset management occurs when a property manager accomplishes the following tasks:
- fulfilling the owner’s tactical instructions;
- analyzing the correlation between the value of the assets and their profitability;
- development of an effective policy for the exploitation of assets;
- determination of the consumer group, users of the assets, market niche, functional segment, etc.;
- formulating guidelines for the operating manager.
Operational real estate management is the entire set of operations with a portfolio or with an individual object, the implementation of which leads to one of three possible results:
- financial equilibrium occurs;
- the prospect of bankruptcy, collapse, crisis;
- excess profits are extracted, the rate of return is much higher than normal, and the profitability is much higher than the industry average.